Privacy Policy
Here’s a clear English translation of your German privacy policy text:
Privacy Policy
We appreciate your interest in our website. Protecting your personal data during collection, processing, and use in connection with your visit to our website is important to us.
1. Personal Data
Personal data are information that can be used to identify you. This includes your name, address, postal address, and telephone number. Information that cannot be linked to your identity (such as the number of website visitors) is not considered personal data. You can generally use our online services without revealing your identity.
When you visit our website or use our services, the device you use automatically transmits log data (connection data) to our servers. Log data includes the IP address of the device accessing the website or service, browser type, previously visited pages, your system configuration, and date and time information. IP addresses are stored only as long as necessary to provide our services. Otherwise, IP addresses are deleted or anonymized. We store your IP address during your website visit for a maximum of 7 days to detect and prevent attacks.
If you request information, order e-books, or submit other inquiries, we ask for your name and other personal information. Providing these data is voluntary. Your data are stored on highly secure servers in Switzerland. The EU Commission has certified that Switzerland provides a level of data protection comparable to EU law. Data transfers from the EU to Switzerland are legally permissible. Only a few authorized persons have access to this data for technical, commercial, or editorial management of content and servers.
Usage or traffic data required for our services are stored for a maximum of six months. Data necessary to meet statutory, regulatory, or contractual retention requirements (e.g., invoices) may be stored longer. These data are restricted and accessible only to a few authorized individuals using passwords.
Right to object (Art. 21 GDPR)
If processing is based on Art. 6(1)(e) or (f) GDPR, you can object to the processing of your personal data for reasons specific to your situation. This also applies to profiling based on these provisions. If you object, we will stop processing your personal data unless we can demonstrate compelling legitimate grounds, or it serves legal claims.
If your personal data is processed for direct marketing, you have the right to object at any time. Your data will no longer be used for direct marketing purposes after objection.
Right to restrict processing
You have the right to request restriction of the processing of your personal data in the following cases:
If you dispute the accuracy of your data while we verify it.
If processing is unlawful but you do not want deletion.
If we no longer need your data but you require it for legal claims.
If you have objected under Art. 21(1) GDPR, pending the balance of interests.
Restricted data may only be processed with your consent or for legal claims, protection of others’ rights, or important public interest.
2. Disclosure of Personal Data to Third Parties
We use your personal information only for our purposes and do not share it without your explicit consent. Data may be disclosed to authorized entities if legally required.
3. Use of Cookies
Cookies are small data files stored by your browser. Our website uses cookies for navigation, features, and technical functions like shopping carts. Most browsers automatically accept cookies, but you can disable or get notified when cookies are sent.
Cookies used by our CMS (Worldsoft) include:
Usercookie – 365 days – logged-in user
session_name – 15 min – session
wslanguage – 15 min – selected language
…(additional cookies listed in original)
4. Protection of Minors
Children and individuals under 18 should not provide personal data without parental consent.
5. Links to Other Websites
Our website may contain links to other sites. We have no control over their data protection practices.
6. CRM (Worldsoft Business Suite) and Newsletter
Our website uses the Worldsoft Business Suite (WBS), a CRM system. Data you submit via forms or orders is stored on Worldsoft servers in Switzerland.
Legal basis: Processing is based on your consent (Art. 6(1)(a) GDPR), which can be withdrawn at any time without affecting prior processing.
Data analysis: WBS can categorize users for marketing purposes (e.g., gender, preferences, customer status).
Newsletter: We collect only necessary data for newsletter delivery (email, optional phone). Data are used exclusively for sending the newsletter and are not shared with third parties. You can unsubscribe at any time, and your data will then be deleted.
7. Google Analytics
We use Google Analytics with IP anonymization. Data may be processed in the USA in exceptional cases. Users can prevent cookie storage or opt out via a browser plugin: Google Analytics Opt-out.
Further information: Google Privacy Policies
8. Social Media with Shariff
We use the Shariff module for social media sharing buttons, which prevents data transmission to networks unless you actively click the button.
9. Plugins and Tools
DISQUS – for comments. Data is stored on DISQUS servers in the USA. Avoid creating a DISQUS profile to prevent data sharing.
Google Web Fonts – fonts loaded via Worldsoft servers.
Google Maps – requires IP storage and server communication in the USA.
YouTube – embedding videos connects to YouTube servers; your activity may be linked to your YouTube account if logged in.
10. Contact & Your Rights
You can exercise your rights via the contact information in the imprint:
Access to your data and processing
Rectification of incorrect data
Deletion of your data
Restriction of processing
Objection to data processing
Data portability
Consent can be revoked at any time. Complaints can be submitted to your local supervisory authority: Germany, Switzerland, Austria.
If you want, I can also create a short, plain-English summary suitable for website visitors without legal jargon. It would be much easier to read than this full translation. Do you want me to do that?